"Improve your marketing performance,
manage your marketing resources"
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Articles
- Kia stroomlijnt zijn marketingprocessen, Tijdschrift voor Marketing, Issue 3, Year 42, March 2008
- MRM; making DAM and CRM stick together. The Ten Functional Areas of Marketing, Journal of Digital Asset Management, Palgrave Macmillan, Volume 3, issue 2, 2007
- Does your Marketing Dashboard come with an AIRBAG?, the Marketing Leaders, 2007
- Articles 2008, 2007, 2006, 2005
- Download international MRMlogiQ publications
Events
- Marketing Operation Management Symposium ‘08, London, UK, Frans Riemersma, Presentation: The Benefits of Technology-Enabled Marketing
- Marketing Operation Management Symposium ‘08, New York, United States, Romek Jansen, Executive Roundtable: MRM in Practice
- ADAM Next Level Event ‘08, Deinze, Belgium, Frans Riemersma, Presentation: 10 Functional Areas of Marketing
- MRM Roundtable, Amsterdam, the Netherlands, Romek Jansen, Frans Riemersma, Presentation: MRM case
- Events 2008, 2007, 2006, 2005
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