From Source Code to Shareholder Value

What is the value of operational marketing excellence?

The "From source code to shareholder value" research project (S2S project) shows the potential relationships between operational marketing improvements and savings, sales, revenues and ultimately shareholder value.

Together with ROI experts, marketing technology software suppliers and most importantly, your fellow marketers and colleagues, we want to create a business case for marketing operations based on our S2S model.

The aim is to give you the final argument to enter the board room and secure the budget for your operational marketing improvement project and deliver significant and sustainable value to department, company and shareholders.

Rationalization of marketing processes and the implementation of specialized marketing technology can lead to huge gains. Unfortunately, the figures to support this statement are often too isolated or specific to a single case. They can seldomly be applied to your situation, leaving you with poor evidence in front of the corporate judges when asking for your project approval.

The S2S project will give you the strategic insight and arguments required.

A free digital copy of our extensive S2S report will be available soon.

 

Why a red paperclip?

In 2005 the Canadian blogger Kyle MacDonald traded one single red paperclip for a pen. Within a year he bartered his way up to a two storey house through a series of online trades. Since then the concept of "Red Paper clipping" became a synonym for trading small things for something bigger and better. For this reason we choose it as a symbol for our "From Source code to Shareholder value" initiative.