Company

We are a software-independent and business-driven marketing efficiency company. Marketing Resource Management is our core business. It is not something we also do; it is the only thing we do.

Through the delivery of operational marketing excellence we make marketing count. In every sense of the word.

None of the MRMLOGIQ team started out as consultants. We all got to know the daily operational marketing challenges from the inside, working as marketing manager, traffic manager, internet entrepreneur and more.

Besides creating marketing excellence for our customers, we also keep innovating our own vision and methodology. You will find our latest publications and models on MRM in our Toolbox.

Adidas on MRM

"Logic is often missing from large Brand Marketing departments. Taking MRM seriously and creating willingness to break away from the 'we don't do it that way here' mentality can lead to huge benefits in not only money - but more importantly to most Marketing Directors - time and quality of marketing to your consumer."

- John van Tuyll,

Senior Global Brand Marketing Operations Manager Adidas and MRM lover