"Improve your marketing performance,
manage your marketing resources"
|
Case I: Technology Provider
| Problem: | Brand owner can’t deliver product content to the retail channel in time and misses exposure in retail catalogues resulting in sales drops
| | Solution: | Standardization of content creation/distribution process linking existing databases
| | Result: | “One stop shop” is best possible content providing system in place. |
Case II: Private Banker
| Problem: | Worldwide, sales managers are creating ad-hoc-, time consuming-, low quality ppt. presentations
| | Solution: | Protect the brand and increase the amount and quality of sales meetings and redesign marketing processes and implement online ppt. creation module
| | Result: | Consistent, up-to-date, quality presentations worldwide and a trippled amount of meetings a day. |
Case III: FMCG company
| Problem: | Supermarket price wars result in market shares & margins dropping and a higher need for more campaigns & shorter time-to-market
| | Solution: | Create Business case on how to improve operational exellence of marketing procurement department. Execute a MRM QuickScan that identifies operational bottlenecks and calculates ROI
| | Result: | Identification of focus points e.g. redefining R&R, implementing planning tool, centralize knowledge. |
|
