MRMlogiQ has developed a MRM model that identifies and explains operational bottlenecks, offers solutions and forecasts the impact of change.

• It explains and visualizes the origin of marketing complexity and renders it quantifiable
• It helps you deal with the cause of complexity instead of battling the symptoms
• It places marketing buzzwords into an understandable framework
• It offers a practical and integrated approach to solving marketing problems.

The unique approach is based on the idea that inefficiencies originate in gaps or overlap in 'point solutions' within processes. In 3 steps:

1. We quantify the amount of marketing material produced
2. We identify roles and responsibilities within the process
3. We map the technology infrastructure supporting the process.

MRMlogiQ analyses duplication of efforts and gaps in processes like:

Content management Publishing Ordering

Procurement Logistics Planning